Work With Facebook In SmarterQueue

SmarterQueue makes it easy to create and schedule posts for your Facebook Pages, allowing you to publish fresh content, repurpose existing posts, and import in bulk from multiple sources. You can also curate content, set up auto-importers, and track performance with analytics to maintain a consistent and engaging Facebook presence.

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How To Add Your Facebook Page To SmarterQueue

  1. Ensure you are logged into the Facebook account that manages the Facebook Page in another browser tab.
  2. Click the âš™ Settings icon in the top-right corner and go to Social Profiles.
  3. Click "Connect" for Facebook.
  4. Click “Edit Access” and make sure all permission toggles are enabled to grant full permissions and avoid errors in using your Pages with SmarterQueue (granular permissions can cause issues due to Facebook API limitations).
  5. After enabling all toggles, click "X" in the top-right corner to close the pop-up.
  6. Click “Continue as…” to be redirected back to SmarterQueue.
  7. Select the Facebook Pages you want to connect and click "Add":

đź“ť Note: SmarterQueue can only directly connect and publish to Facebook Pages. Due to API deprecations, Facebook Groups (removed in 2018) and Facebook Personal Profiles (removed in 2024) are not supported.

Don’t have a Facebook Page yet? Check out Meta’s guide on how to get started.  

How To Create And Schedule A Facebook Post

  1. From the Publish view, click "New Post" in the upper-right corner.
  2. Choose a Category to organize your post within SmarterQueue.
  3. Select your Facebook Page as the publishing destination:
  4. Write your post caption. You can also:
    • Mention Facebook Pages if needed;
    • Include a link in your post.
  5. Add media to your post:
    • When uploading a video file, be sure to enter a title for your post.
  6. Choose your posting timing preference.
  7. Set your post to Evergreen if you want to repurpose it.
  8. Click “Save Post”.

How To Import Content To And From Facebook

SmarterQueue allows you to import content from multiple sources and schedule it for your Facebook Pages. You can import from:

  • Your connected Facebook Pages
  • Other public Facebook Pages
  • Other connected profiles (Instagram, LinkedIn, Pinterest)
  • External sources (blogs, news feeds, YouTube channels/playlists, Google Alerts, RSS Feeds)

How To Import Content

  1. Navigate to Discover, then Find Content.
  2. Select your source from the dropdown menu.
  3. Browse the posts and select the content you want to add.
  4. You can choose Save Source to keep the source accessible for future use or set up an Auto-Importer (available for RSS Feeds) to import new content automatically.

Importing Facebook Content via CSV

You can also bulk upload Facebook content using a CSV file. Learn more in our CSV Import Guide.

Facebook Post Requirements

Text & Mentions

  • Facebook does not have a strict character limit for posts, but engagement tends to drop with longer captions.
  • Mentions:
    • To mention a Facebook Page, type "@" followed by the Page name. 
    • A dropdown will appear. Select the correct Page to ensure it links properly. 
    • Once applied, the mention will appear highlighted in blue. If a mention is not detected, pressing the left arrow key may trigger detection.

Link Previews

  • Facebook automatically generates link previews based on metadata from the linked webpage. While SmarterQueue provides an estimated preview, the final preview may vary depending on Facebook’s scraping behavior.

Image Guidelines

  • Recommended Size: 1200Ă—1800 pixels (2:3 ratio)
  • Supported Ratios: 2:1 to 2:3 (1200Ă—600 to 1200Ă—1800)
  • Facebook Cropping: Images taller than 1200Ă—1800 pixels may be randomly cropped.
  • Preview Size: 1200Ă—628 pixels (cropped to 470Ă—246 in some feeds)
  • Max Images per Post: 10
  • Max Image Size: 10MB per image

Video Guidelines

  • Facebook supports various video formats and GIFs.

You can review additional information on media guidelines and platform limitations here. 

How To Check Your Facebook Post Analytics

Tracking your Facebook post performance helps you understand what content resonates with your audience and drives engagement. With SmarterQueue, you can easily monitor individual post metrics like likes, comments, and shares, and analyze overall trends to improve future results.

How To Track Individual Facebook Post Performance

  1. Click "Publish" in the top menu, then select the "Queue".
  2. Filter for “Published” on the left-hand side to review past posts.
  3. Use additional filters to refine results by social profile, Category, content, post timing, and more.
  4. For each Facebook post, track:
    • Likes – The total number of likes received.
    • Comments – Engagement in the form of user feedback.
    • Shares – The number of times the post was shared.
    • Impressions – The number of times the post was displayed to users.
    • Views – Video views for posts that have a video file attached.

How To Analyze Your Facebook Performance

  1. Click "Analyze" in the top menu, then select “Analyze per Profile” from the left-hand side.
  2. Select your Facebook Page from the dropdown.
  3. Pick a date range and click "Apply" to refine your results.
  4. The following insights will be available:
    • Total Posts Published – The number of Facebook posts published within the selected period.
    • Engagement Metrics – Includes likes, comments, and shares.
    • Performance Trends – Helps identify which posts perform best over time.

For deeper insights, visit Facebook’s built-in analytics tool, Meta Business Suite.

Troubleshooting Missing Pages When Connecting Facebook

If your Facebook Page isn’t showing when you try to connect, it’s usually because of admin status or permission issues. Facebook requires you to have full admin access to connect a Page to third-party apps like SmarterQueue.

  • Log into the correct Facebook account - the one with admin access to the Page you want to connect.
  • Ensure you’re an Admin of the Page under Facebook Settings → Page Roles (Editor or Moderator roles won’t work).
  • Try connecting the Page to SmarterQueue again.

Ensure SmarterQueue is listed with all permissions enabled:

For SmarterQueue to display all your Pages, it needs full permission to access them. If you're still having issues, follow these steps to check on permissions:

  1. Open Facebook → Settings & Privacy → Settings.
  2. Select Business Integrations from the left menu.
  3. Find SmarterQueue → View and Edit → Enable:
    • Access your Pages and content – Allows SmarterQueue to find your Pages.
    • Manage your Pages – Grants publishing and management access.
  4. If permissions are missing, remove and reconnect SmarterQueue to reset them.

If linked to a Business Manager:

Facebook Pages managed through Business Manager have additional permission layers. Follow these steps to ensure everything is set up properly:

  1. Open Meta Business Suite → Business Settings → Accounts → Pages.
  2. Select the Page → People → Ensure your account is listed with Full Control (or Manage Page access).
  3. If your Page is assigned to a Partner, check that you have admin rights under Partner Settings.
  4. If SmarterQueue is listed under Business Integrations but doesn’t have full permissions, remove it and reconnect.

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