Review Media Guidelines And Platform Limitations
Using the correct image and video sizes for each social media platform is crucial to ensuring your content displays correctly and looks professional.
It's important to follow detailed recommendations on dimensions, file formats, aspect ratios, and specific requirements for images and videos across different platforms, while also considering SmarterQueue-specific limitations.
📌 In This Article
- Image Formatting And Size Recommendations
- Video Formatting And Size Recommendations
- Common Questions
Image Formatting And Size Recommendations
- Supported File Formats: JPG, PNG, GIF, BMP, TIFF, HEIC
- Recommended Aspect Ratios: 1:1 (Square), 4:5 (Portrait), 16:9 (Landscape)
- Max File Size: 10MB (varies by platform)
- Recommended Resolution: within 1920x1920 pixels resolution
SmarterQueue automatically optimizes images for web use, resizing any that exceed 1920 pixels in width or height to fit within a 1920x1920 bounding box. This ensures your content is high-quality across platforms.
📝 Note: Social platforms may still apply further downsizing if needed.
Platform-Specific Image Specifications
| Platform | Image Posts | Link Previews |
- Recommended Size: 1200×1800 pixels (2:3 ratio) - Supported Ratios: 2:1 to 2:3 (1200×600 to 1200×1800) - Note: Facebook may randomly crop images taller than the recommended size. |
- Preview Size: 1200×628 pixels (cropped to 470×246) - Note: Only the web page author can edit the preview. |
|
- Feed Posts Ratio: 1.91:1 (Landscape) to 4:5 (Portrait) - Carousel Posts: All images must have the same size/ratio, or they will be cropped to match the first - Stories: 9:16 (Portrait) or 1.91:1 (Landscape) - tall images are cropped to 9:16, and wide images to 10:16 with black bars. |
- N/A | |
| X (Twitter) | - Recommended Size: 1200×675 pixels (16:9 ratio) - Supported Ratios: 2:1 (Wide) to 1:1 (Square) - Note: Taller images are cropped to a square on desktop and to 16:9 on mobile. |
- Preview Size: 1200×628 pixels (cropped to 506×254) - Note: Only the web page author can edit the preview. |
- Recommended Size: 1200×628 pixels (1.91:1 ratio) - Note: LinkedIn may crop images randomly if they exceed the recommended size. |
- Preview Size: 1200×628 pixels (cropped to 552×289) - Note: Only the web page author can edit the preview. |
|
- Recommended Size: 1000×1500 pixels (2:3 ratio) - Note: Pins are displayed with a fixed width of 238 pixels; height is scaled proportionally. |
- N/A | |
- Recommended Size: 720x720 pixels (1:1 ratio) - Max File Size: 5MB - Note: Images larger than 720x720 pixels may be downscaled for optimal display on Google. |
- N/A |
Video Formatting And Size Recommendations
- Supported File Formats: MP4, MOV, AVI, WMV, MKV, FLV, MPEG, MPG, M4V, DIVX, MPEG4, F4V, QT, 3GP, 3G2, MTS, M2TS, ASF, MOD, TOD, TS, VOB, OGV, OGM, NSV, DV, DAT, 3GPP
- Recommended Aspect Ratios: 1:1 (Square), 4:5 (Portrait), 16:9 (Landscape), 9:16 (Vertical)
- Max File Size: 512MB (536 million bytes) upload limit, posting limit varies by platform
- Max Frame Rate: 60fps
- Video Length: Minimum 3 seconds, maximum length varies by platform
- Recommended Resolution: Within 1920x1920 pixels
- Unsupported File Formats: ProRes, ARRI, RED, HDR
Videos are converted to streaming MP4 format encoded with H264, up to 1920x1920 pixels resolution:
- 16:9 wide videos up to 1920x1080
- 9:16 tall videos up to 1080x1920
This ensures videos work seamlessly across all social networks and are formatted for the best possible quality, whether you're publishing a wide video to your Facebook Page or a tall video to your Instagram Reels.
If your video exceeds the duration limit for the Social Profile, SmarterQueue will post a link to the video, which will still play inline on the profile.
Platform-Specific Video Guidelines
Platform |
Video Length |
Stories |
Length: 1 to 60 seconds - Short-form (1-3s) published via SmarterQueue Mobile App - Videos (3-60s) can be directly published or via Mobile App - Longer videos must be trimmed to 60 seconds |
| Instagram Feed/Reel | Length: 1 second to 15 minutes - Short-form (1-3s) published via SmarterQueue Mobile App - Long-form (3s-15min) can be directly published or via Mobile App |
| TikTok | Length: 3 to 10 minutes depending on profile's native limit Frame Rate: 23-60 fps Resolution: 1:1.95 aspect ratio recommended (all videos of 360px to 4096px dimensions on either side -width or height - will be allowed) |
Common Questions
1. What Happens If I Use The Wrong Size?
Using incorrect sizes may result in your images or videos being cropped, stretched, or appearing pixelated. Always refer to the platform-specific guidelines to ensure optimal quality.
2. Can I Use The Same Image Size Across All Platforms?
While some sizes are versatile, it’s best to tailor your media to each platform's specifications to ensure it displays correctly. SmarterQueue allows full per-profile customization of posts, including the attached media.
3. Are There Any Specific Requirements For Carousel Posts?
For platforms that support carousel posts (like Instagram and Facebook), ensure that all images or videos in the carousel have the same dimensions and aspect ratios to maintain consistency.
4. What Are The Best Practices For Using Transparent PNGs?
Use transparent PNGs for logos or images with clear backgrounds. However, note that some platforms may render transparent areas as solid white.