🕹️ Add Alt Text To Your Media

Make your social media posts more accessible by adding alt text (alternative text) to your images and videos. Alt text helps people using screen readers understand your visual content, making your posts more inclusive.

With SmarterQueue, you can add alt text directly in the Post Editor when creating or editing posts, or save it to media in your Media Library for future use. Availability varies by media type and social platform.

📌 In This Article

How To Add Alt Text To Your Media

Adding Alt Text In The Post Editor

To add alt text when creating or editing a post:

  1. From the "Publish" view of your SmarterQueue dashboard, click "New Post" in the upper-right corner.
  2. Add your image or video to the post. Learn more about media options and guidelines.
  3. Click the "Edit Media Properties" icon (✏️) in the bottom-right corner of the media.
  4. Enter your description in the Alt Text field in the upper-right-hand side of the pop-up.
  5. Click "Done" to save your changes.

Adding Alt Text In The Media Library

You can also add alt text directly to images and videos stored in your Media Library, so it's ready to use whenever you add that media to a new post.

  1. Open your Media Library and find the image or video you'd like to edit.
  2. Hover over the media and click the three-dot menu (⋮) in the bottom-right corner.
  3. Select "Edit Media".
  4. Enter your description in the Alt Text field in the upper-right-hand side of the pop-up.
  5. Click "Save" to save your changes.

📝 Note: Alt text isn't supported by every social platform or media type. See the table below for details.

💡 Tip: Good alt text should clearly and concisely describe the important details of your image or video. Focus on what's relevant to your post rather than describing every visual detail.

Platform-Specific Alt Text Support

Social Platform Image Alt Text Video Alt Text
Facebook Page ✅ Yes 🚫 No
Instagram ✅ Yes 🚫 No
LinkedIn Personal Profile ✅ Yes 🚫 No
LinkedIn Company Page ✅ Yes 🚫 No
Pinterest ✅ Yes 🚫 No
Threads ✅ Yes ✅ Yes
X/Twitter ✅ Yes 🚫 No
TikTok 🚫 No 🚫 No
YouTube 🚫 No 🚫 No
Google Business Profile 🚫 No 🚫 No

Note: Pinterest allows up to 500 characters for alt text. The shared editor still permits 1,000 characters, so keep Pinterest descriptions at 500 or fewer to avoid validation issues.

Common Questions

1. Why Can't I Add Alt Text To My Post?

Not all social platforms support alt text, and availability also depends on the media type you're using.

Check the platform compatibility table above to see which options are supported for your selected profiles.

2. Can I Add Alt Text To Videos?

Yes, but currently only for Threads video posts. For other supported social platforms, alt text is available for images only.

3. Will Changing Alt Text In My Media Library Update Existing Posts?

No. Changes made to alt text in your Media Library won't affect posts you've already created, even if you haven't customized their alt text in the Post Editor.

The updated alt text will be available when you use that media in future posts.

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