Work With Google Business Profiles In SmarterQueue

SmarterQueue allows you to schedule and manage posts for your Google Business Profile, helping you increase visibility, attract new customers, and keep your business information up to date.

In This Article

How To Add Your Google Business Profile To SmarterQueue

  1. Ensure you are logged into the Google account that manages your Google Business Profile in another browser tab.
  2. Click the ⚙ Settings icon in the top-right corner and go to Social Profiles.
  3. Click "Connect" for Google Business Profile and follow the prompts to connect with SmarterQueue (ensuring you allow all permissions if asked).
  4. Select the Google profile(s) you want to add and press "Add Profile".

📝 Note: You must be an Owner or Manager of the Google Business Profile to connect it to SmarterQueue.

Don’t have a Google Business Profile yet? For detailed instructions, refer to Google's official guide on signing up for a Business Profile.

💡 Tip: You can also link your social media accounts directly to your Google Business Profile to showcase your latest updates on your listing. Check out Google's guide on how to add social profiles to your Google Business Profile.

How To Create And Schedule A Google Business Post

  1. From the Publish view, click "New Post" in the upper-right corner.
  2. Choose a Category to organize your post within SmarterQueue.
  3. Select your Google Business Profile as the publishing destination:
  4. Write your post caption.
  5. Add a link to your post, add a Google Call-To-Action Button or both.
  6. Upload an image for your post.
  7. Choose your posting timing preference.
  8. Set your post to Evergreen if you want to repurpose it.
  9. Click “Save Post”.

Google Business Post Settings And What They Mean

When creating a Google Business Profile post, you can include a Call-To-Action Button to direct customers to a specific page.

Options include “Learn More”, “Book Now”, “Order Online”, “Sign Up”, and “Call Now”.

If you select a Call-To-Action Button, ensure you provide a valid URL.

📝 Note: Once you've selected a button, you can choose to remove the link from the post text if preferred (for the Google Business Profile). If not, both the button and the link will appear in the final post.

Google Business Post Requirements

To ensure your post meets Google’s guidelines, follow these key requirements:

  • Post Caption Limit: 1,500 characters
  • Media: One image per post (15 Mb maximum, 250x250px minimum resolution)
  • No Videos or GIFs
  • No Link Previews, but you can use a Call-To-Action Button
  • Business Verification: The Google Business Profile must be verified to post content. Verify your location to successfully publish content.

You can review additional information on media guidelines and platform limitations here.

How To Check Your Google Business Post Analytics

Google stopped providing post-engagement stats via API as of February 20, 2023.

While SmarterQueue no longer receives Google Business Profile post analytics, you can still check some performance metrics for posts published before this date:

  1. Click "Publish" in the top menu, then select the "Queue".
  2. Filter for “Published” on the left-hand side to review past posts.
  3. Use additional filters to refine results by social profile, Category, content, post timing, and more.
  4. For each Google Business post, track:
    • Impressions – The number of times the post was displayed to users.
    • Clicks – The number of clicks on the Call-To-Action Button.

📝 Note: For posts with both an inline Bitly link and a Call-To-Action Button, SmarterQueue will display the higher number of clicks.

For updated analytics, visit the Google Business Profile Manager.

Troubleshooting Missing Profiles When Connecting

Can’t find your Google Business Profile when connecting to SmarterQueue?

This usually means you’re logged into the wrong Google account, your business isn’t verified, or you don’t have the correct permissions.

Make sure your business is verified:

To connect with SmarterQueue and publish content, your Google Business Profile must be verified in the Google Business Profile Manager.

📝 Note: If your business is not verified, it won’t appear in the list when connecting to SmarterQueue, and/or posts may fail with a "not authorized" error.

Confirm that you’re signed into the correct Google account:

SmarterQueue pulls in Google Business Profiles associated with the Google account you use during the connection process:

  • Visit https://business.google.com to confirm you’re seeing the correct business(es);
  • If needed, sign out and log in to the Google account that owns or manages the profile.

Confirm you have the right permissions:

To connect a Google Business Profile to SmarterQueue, your Google account must have one of the following roles:

  • Owner
  • Manager

If you're listed as a Site Manager only, you won’t be able to connect the profile or publish posts.

Try connecting again:

Once you’ve confirmed verification and permissions, return to SmarterQueue and reattempt the connection from the Profiles page.

📝 Note: If you’ve connected this account before, reconnecting refreshes permissions and may resolve the issue.

If the profile still doesn’t appear:

  • Try reconnecting in an Incognito/Private window.
  • Clear your browser cache.

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