🕹️ Analyze Your Social Media Performance

All plans include analytics for the past month. For access to any time period and the ability to analyze Facebook Pages you don't own, you’ll need the Agency plan or a custom plan with the Advanced Analytics add-on.

SmarterQueue’s Analyze section helps you understand what’s driving your results. Review your social performance at a glance, compare results across profiles, and dig deeper into what’s generating reach and engagement, whether you’re checking overall trends or zooming in on specific profiles.

đź“Ś In This Article

How To Use Overview

Where this data comes from: Overview only reports on content published via SmarterQueue (it won’t include posts published natively or via other tools).

  1. Click "Analyze" in the top menu, then select the "Overview" dashboard.
  2. Use the “Select Profiles” dropdown to select one or multiple profiles
  3. Pick a date range from the top-right corner to analyze a specific period and click "Apply".

If you select ONE profile

You’ll see 3 subsections:

1) Overview

  • Growth totals for Followers, Posts, Engagement, and Impressions
  • A growth line chart
  • Best times to post (based on your SmarterQueue publishing history for that profile)
  • Detailed Post Performance: your top 10 posts in the selected date range

đź’ˇ Tip: For more information on individual post performance metrics, including stats per Evergreen cycle, check out Published Post Performance in the Queue.

2) Engagement

  • A column chart showing Likes, Comments, Shares, and Total engagement

3) Category performance

  • Which Categories you publish to the most
  • Which Categories earned the most engagement

If you select MULTIPLE profiles

Overview becomes a combined + comparison view:

  • Number tiles and column charts show totals across selected profiles
  • Detailed Post Performance will show your best-performing posts between the selected profiles
  • Line charts compare results across profiles

Best times to post will only work for one profile at a time.

đź’ˇ Tip: Hover over charts for more details.

How To Use Profile Analytics

Where this data comes from: Profile Analytics pulls performance data via the social platform’s API, so it can include posts published natively or via other schedulers (not just SmarterQueue).

Which platforms Profile Analytics works for

  • Facebook: analyze any Facebook Page (your own, or a public Page)
  • Instagram: analyze your own connected Instagram accounts
  • LinkedIn: analyze your own connected LinkedIn accounts
  • Pinterest: analyze your own connected Pinterest accounts

Steps

  1. Click "Analyze" in the top menu, then select the "Profile Analytics" dashboard.
  2. Select the relevant platform tab (Facebook / Instagram / LinkedIn / Pinterest).
  3. Choose the connected social profile to analyze, or enter the name of a Facebook Page you’d like to review instead.
  4. Pick a date range, then click "Analyze".

What you’ll find in Profile Analytics

Available sections vary by platform, based on what each API provides.

You may see insights like:

  • An overview of posting and engagement (content mix, averages, etc.)
  • Engagement breakdowns and performance by content type
  • Hashtag and @mention insights (where supported)
  • Posting frequency and trends over time
  • Best Posting times (heat-map style view)
  • A post list you can sort to surface top-performing posts

đź’ˇ Tip: Click on heat-map posting time bubbles to filter content and reload analytics.

How To Find The Best Times To Post

You can find “best times to post” in two places, depending on what you want to measure:

Option A: Overview (SmarterQueue-published performance)

Where this data comes from: posts published via SmarterQueue.

  1. Go to Analyze → Overview
  2. Select one profile
  3. Choose a date range and "Apply"
  4. In the Overview subsection, find "Best times to post"

SmarterQueue will analyze all the posts published in the selected date range and will work out how much engagement you got on each day and each hour.

It will then offer the following information:

  • it will recommend main and potentially secondary intervals for publishing for best engagement;
  • it will display visual charts for the "Best day of the week" and "Best hour of the day", helping you see how your content is performing overall.

Option B: Profile Analytics (platform/API performance)

Where this data comes from: the platform’s API, so it can reflect broader posting history.

  1. Go to Analyze → Profile Analytics
  2. Select your platform + profile, choose a date range, then "Analyze"
  3. Scroll to "Posting Times"

The section will show how engagement varies by time of day throughout the week in a heatmap: days are listed down the left side, and the 24-hour clock runs across the top. Each bubble represents an hour, where bubble size shows how often you’ve posted at that time, and color shows the average engagement those posts received (redder = higher engagement, greener = lower).

đź’ˇ Tip: Consider adjusting your Posting Plan based on these findings to ensure your content gets the highest engagement.

How To Export Your Performance Reports

Exports currently apply to the Overview section only.

Where this data comes from: posts published via SmarterQueue (because the export is based on Overview).

  1. Go to Analyze → Overview
  2. Select your profile(s) and date range, then click "Apply".
  3. Click "Export" (top-right)
  4. SmarterQueue will generate a PDF containing the charts shown in Overview (some charts may be duplicated to capture multiple chart views).

Common Questions

1. Can I analyze past X (Twitter) posts?

Due to API changes, only data from before April 29, 2023, is available.

2. Why don’t I see data for my Google Business Profile?

Google Business Profiles are not currently supported in Analytics.

3. Why are some Categories missing?

Analytics only displays active Categories. Restore archived ones from Category Settings. 

Related Articles