🕹️ Analyze Your Social Media Performance

All plans include analytics for the past month. For access to any time period, you’ll need the Agency plan or a custom plan with the Advanced Analytics add-on.

SmarterQueue’s Analytics lets you track the performance of your social media posts. You can view insights for all profiles at once or analyze individual profile performance.

📌 In This Article

How To Get An Overview Of Your Performance

  1. Click "Analyze" in the top menu, then "Overview Dashboard" from the panel on the left.
  2. Use the “Select Profiles” dropdown to select one or multiple profiles.
  3. Pick a date range from the top-right corner to analyze a specific period and click "Apply".

Charts Available in the Overview Dashboard

  • Posts Published: Total number of posts published within the selected date range.
  • Audience Growth: Tracks follower changes across your connected profiles.
  • Engagement Metrics: Overview of likes, comments, and shares across all profiles.
  • Category Breakdown: Shows which content categories are driving the most engagement and how they compare.
  • Performance Trends: Helps identify content patterns over time.

💡 Tip: Hover over charts for more details.

How To Analyze Performance For A Specific Profile

  1. Click "Analyze" in the top menu, then "Analyze per Profile" from the panel on the left.
  2. Select a profile from the “Select Profiles” dropdown.
  3. Pick a date range and click "Apply" to refine your results.

Charts Available in Profile Analytics

  • Followers: Tracks follower changes for the selected profile.
  • Engagement Metrics: Displays likes, comments, and shares for posts published on this profile.
  • Impressions & Reach: Provides insights on how many users saw your content.
  • Best Posting Times: Suggests optimal times for engagement based on past performance. See more on this below, under "How To Find The Best Times To Post".

💡 Tip: Hover over charts for more details.

If you’re looking for individual post performance metrics, including stats per Evergreen cycle, check out Published Post Performance in the Queue.

How To Find The Best Times To Post

  1. Click "Analyze" in the top menu, then "Analyze per Profile" from the panel on the left.
  2. Select a profile from the “Select Profiles” dropdown.
  3. Pick a date range and click "Apply" to refine your results.
  4. Scroll down to "Best time to post":

SmarterQueue will analyze all the posts published in the selected date range and will work out how much engagement you got on each day and each hour.

It will then offer the following information:

  • it will recommend main and potentially secondary intervals for publishing for best engagement;
  • it will display visual charts for the "Best day of the week" and "Best hour of the day", helping you see how your content is performing overall.

💡 Tip: Consider adjusting your Posting Plan based on these findings to ensure your content gets the highest engagement.

How To Export Your Performance Reports

You can export your Analytics into a PDF report to share with your team or include in presentations:

1. Choose the report type

Decide whether you want to export:

  • Overview Dashboard – combines multiple profiles and shows a mix of aggregated and comparative data.
  • Analyze per Profile – focuses on the performance of one profile at a time.

2. Select profiles and time frame

Use the dropdowns to select the social profiles and time period you want to include in the report.

3. Export the report

Click "Export" in the top-right corner. SmarterQueue will generate a PDF containing the charts from your selected report.

The export includes the same information and charts you see in the "Analyze" section, with some charts duplicated to display each data view (for example, where buttons normally let you switch between metrics).

Common Questions

1. Why don’t I see data for all my posts?

Analytics only tracks posts published via SmarterQueue.

2. Can I analyze past X (Twitter) posts?

Due to API changes, only data from before April 29, 2023, is available.

3. Why don’t I see data for my Google Business Profile?

Google Business Profiles are not currently supported in Analytics.

4. Why are some Categories missing?

Analytics only displays active Categories. Restore archived ones from Category Settings. 

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