How To Write Better Prompts For The AI Assistant

Writing clear, detailed prompts helps you get the most accurate, creative, and brand-aligned results from the AI Assistant. A strong prompt gives the AI context about what you want, who you’re speaking to, and how the message should sound.

📝 Note: If you haven’t used the AI Assistant yet, see "Generate Captions And Content With The AI Assistant" to learn how to open it and create your first captions.

How To Write Clear, Effective Prompts

When you’re just starting out, the easiest way to learn how the AI Assistant works is by using one of the suggested prompts available inside the tool. These built-in examples are designed to show what an effective prompt looks like, helping you understand what kind of direction leads to strong results.

The AI Assistant can help you both create and improve content:

Create – generate captions, post ideas, or text variations from scratch.
Edit – improve what you’ve already written by rewriting, shortening, or changing the tone or phrasing to better fit your brand.

Once you’ve tried a few examples, start refining them to match your voice and goals. You can edit an existing prompt, add your own instructions, or write something entirely new.

The more detail and context you include, the better your results will be. Think of your prompt as instructions for the AI: tell it what to write, who it’s for, and what you want the message to achieve.

Start with:

What you’re creating: a caption, announcement, quote, or post idea.
Your goal: to inform, inspire, promote, or start a conversation.
Your audience: who you’re talking to and what tone will connect with them.

Example

✅ Detailed prompt: “Write a short caption that encourages small business owners to stay consistent with their marketing. Make it sound encouraging and end with a question to spark engagement.”

❌ Vague prompt: “Write a caption about marketing.”

Add Context With Settings

The AI Assistant includes several settings that expand on your prompt and guide the tone, format, and style of your results.

Use these settings to add structure and consistency to your writing without needing to include every detail in your prompt text.

Platform

The Platform setting adapts your text’s tone, style, and length to suit the selected platform.

When working across multiple networks, the AI automatically tailors your captions to match each platform’s format. If you’re posting to several profiles at once, it keeps captions within the shortest character limit so they fit everywhere.

When customizing per profile, results follow whichever platform you’re currently editing. Choosing the Generic option generates neutral text you can adapt later.

You’ll notice that captions created for shorter platforms (like X) tend to be punchier and more direct, while longer platforms (like LinkedIn) include more context and detail. Due to this, a caption for LinkedIn might sound polished and complete, while one for X will be shorter and more direct.

Tone

Changes how your message sounds.

A friendly tone feels conversational and upbeat, a professional tone is clear and factual, and a witty tone adds humor or wordplay. Choose a tone that reflects your brand’s personality and matches the audience’s expectations.

If you’re unsure, try matching your tone to your post’s goal. For example, use friendly for engagement, persuasive for promotions, and professional for thought leadership.

You can always regenerate the same prompt with different tones to compare which one suits your brand best. “Announcing our new feature!” could become “We’re thrilled to roll out something new!” in a friendly tone, or “A new update is now available” in a professional one.

Language

Generates text in any supported language, helping you tailor content for international audiences.

You can write your prompt in English and still generate results in another language, perfect for multilingual marketing or global brands.

This setting works well when you post similar content across different regions. Simply keep the same prompt and switch the language to localize your captions quickly. For example, create your prompt in English, but generate captions in Spanish, French, or German to reach new audiences.

Hashtags & Emojis

Controls whether hashtags and emojis appear in your results.

This setting helps match your brand’s tone (playful or minimal) and keeps captions aligned with the norms of each social platform.

The AI may suggest different combinations of hashtags or emojis each time you generate results, based on your prompt and platform selection. Always double-check to ensure they align with your brand style.

For example, you might include emojis for a lighthearted post on Threads or Instagram, but exclude them for a formal update on LinkedIn.

Number Of Variations

Determines how many ideas are generated from a single prompt.

All variations follow the same instructions but provide different phrasings or angles to choose from.

More variations are useful when brainstorming, or when you want to add text variations to your post from the start, while fewer help you focus on refining a single message. You can always regenerate again later for new ideas.

Select five variations when you’re brainstorming ideas for a new campaign, or one or two when refining an established message.

📝 Note: You can combine a strong written prompt with these settings for the best results. For instance, describe your topic and audience in the prompt, then use Platform and Tone settings to automatically adapt your writing style.

Tips For Improving Results

Use these best practices to get stronger, more relevant content from the AI Assistant:

Be specific, not short. Clear context produces better ideas than single-sentence prompts.
Include your purpose. Tell the AI what you want your post to achieve, such as educating, inspiring, entertaining, or selling.
Use examples. Include phrases or structures you like to guide the AI’s writing style.
Mention your audience. If you’re writing for small business owners, creators, or agencies, say so directly.
Refine instead of restarting. If your first results aren’t quite right, tweak the prompt slightly or use the AI’s “Rewrite,” “Shorten,” or “Lengthen” options to adjust.
Re-run your prompt with different tones or platforms to test how your message changes. This is one of the fastest ways to discover what works best for your audience.

Bonus Creative Ideas

Looking for inspiration? Try prompts that experiment with creativity or style:

Ask the AI to rewrite a caption as a quote, question, or quick tip.
Challenge it to use a specific format, like a rhyme, a haiku, or a bulleted list.
Request that it mimic a tone or personality (“write like a confident coach” or “sound like a friendly guide”).
Ask it to include engagement triggers, like a question or a call to action at the end.
Experiment with constraints by asking for a 10-word caption, a two-sentence post, or a message under 150 characters. It helps you test clarity and creativity in shorter formats.

Experimenting with creative prompts is a great way to discover new formats or angles that suit your brand’s voice.