Optimize Links With Google Analytics UTM Tracking

UTM parameters are essential for tracking the performance of your social media campaigns in Google Analytics. SmarterQueue makes it easy to add and customize these parameters, ensuring you get accurate data on your content’s effectiveness. Here’s how to set up and manage UTM tracking in SmarterQueue.

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How To Set Up UTM Tracking In SmarterQueue

  1. Navigate to “Link Tracking”
    • From your SmarterQueue dashboard, go to "Settings”, and then “Link Tracking”.
  2. Set Up Default UTM Parameters
    • In the "Link Tracking" tab, under "Google Analytics", scroll down and click on the “Enter Default UTM Parameters button”.
    • Enter your default UTM parameters (Source, Medium, Campaign, etc.). These will automatically be added to all links unless customized.
  3. Save Settings
    • Click "Save UTM Parameters" to apply these settings to all future links.

How To Customize UTM Parameters For Individual Posts

  1. Create or Edit a Post
    • When creating or editing a post in the Post Editor, go to the Link Box (visible after adding a link to the post), click “Edit”, then scroll down to the “Google Analytics” section.
  2. Override Default Parameters
    • If needed, you can click “Edit UTM Settings” under “Google Analytics” and override the default UTM parameters for a specific post.
  3. Ensure Parameter Compatibility
    • Make sure that the parameters are consistent with your overall UTM strategy and don’t conflict with other tracking codes.
  4. Save and Publish
    • Once you’ve set your custom parameters, save all your updates, then click "Save Post" to apply them.
  1. Why Remove Existing UTMs?
    • If a link you’re adding to a post already contains UTM parameters, they might conflict with the UTM settings you’ve configured in SmarterQueue. Removing these existing UTMs ensures that only your own UTM parameters are applied, providing more accurate tracking data.
  2. How to Remove Existing UTMs Automatically
    • Under “Settings”, go to "Link Tracking", then scroll down to “Google Analytics”.
    • Next, toggle on the "Remove Existing UTM Parameters" option. This will automatically strip any pre-existing UTM parameters from the links you add, ensuring your own UTM settings are applied.

How To Ensure UTM Compatibility With Evergreen Content

  1. Enable Evergreen Recycling
  2. Check UTM Parameters
    • Review the UTM parameters to ensure they remain relevant even when the post is recycled.
  3. Set Expiration Dates
    • If the UTM parameters are tied to a specific campaign, set an expiration date for the Evergreen post to prevent outdated tracking.

How To Turn Off UTM Tracking For Specific Posts

  1. Why Turn Off UTM Tracking?
    • In some cases, you might not want to use UTM tracking, such as when sharing sensitive information or internal links.
  2. Disabling Tracking
    • In the Post Editor, disable UTM tracking for individual posts by clicking "Edit" in the Link Box and toggling “Add UTM Campaign Tracking" under “Google Analytics” off. 
    • In "Settings," go to "Link Tracking," then “Google Analytics” and toggle "Campaign Tracking (Google Analytics UTMs)" off to disable UTM tracking for all future posts until re-enabled.
  3. Impact on Analytics
    • Remember that turning off UTM tracking will prevent you from gathering campaign-specific data for that post, so use this option when detailed tracking isn’t necessary.

Common Questions

1. Can I customize UTM parameters for each social profile?

Yes. While you cannot set default UTM parameters per profile in "Settings", you can customize UTM parameters for each profile when creating a post. To do this, click the "Customize per profile" toggle in the Post Editor when posting to multiple profiles. This will allow you to edit the UTM parameters individually for each selected profile for that post.

2. How do I troubleshoot UTM conflicts in Google Analytics?

Ensure that your UTM parameters are unique and consistent across all posts. Double-check your settings in Google Analytics to avoid conflicts.